Jawa Yezdi Motorcycles has strengthened its digital retail strategy by bringing its latest launches—the 2025 Yezdi Adventure and the 2025 Yezdi Roadster—to Amazon and Flipkart, making its most popular motorcycles accessible to customers with just a few clicks. Until now, these models were available only through physical showrooms, where they recorded strong festive-season sales, outperforming last year’s numbers. The move is aimed at widening access to the brand’s performance-focused, classic motorcycles across key Indian markets.
With the full Yezdi and Jawa portfolio now listed online, the company is building on the success of its digital debut last year, when it became one of the first premium classic motorcycle brands to retail on Flipkart, followed by Amazon. The online sales channel complements Jawa Yezdi Motorcycles’ expanding dealership network, allowing customers to move seamlessly from discovery to booking while retaining the assurance of dealer-led delivery and support.
Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles, said the response to the 2025 Adventure and Roadster in showrooms has been overwhelming and encouraging. He noted that listing the motorcycles on Amazon and Flipkart simplifies the buying journey for riders across India, allowing dealerships to focus on delivering a smooth and convenient ownership experience. According to him, the move reflects the riding community’s continued love for motorcycles that blend classic character with modern engineering.
The online purchase process is designed to be simple and dealer-integrated. Customers pay the ex-showroom booking amount on Amazon or Flipkart, after which an authorised local dealer confirms the order and guides them through the remaining on-road payment. Registration and insurance are completed at the dealership, followed by vehicle handover. Accessories and add-ons continue to be handled directly by dealerships.
Buyers can also benefit from platform-specific offers. Amazon customers can avail credit card cashback of up to ₹6,500, additional cashback for Prime members using the Amazon Pay ICICI co-branded credit card, and no-cost EMI options of up to six months. Flipkart is offering bank benefits of up to ₹10,000 along with credit card cashback of up to ₹4,000.
The online listings include the full Yezdi range—featuring the 2025 Yezdi Adventure and Roadster—as well as the complete Jawa portfolio, which includes the Jawa 350, Jawa 42, 42 FJ, 42 Bobber and Perak. The e-commerce service is currently live across 44 cities, supported by 55 authorised dealers spanning southern, northern, eastern and western regions of the country.
All motorcycles sold online are backed by the Jawa Yezdi BSA Ownership Assurance Programme, an industry-first initiative in this segment. The programme includes a standard four-year or 50,000 km warranty, extended warranty options of up to six years, a flexible anytime warranty within six years of ownership, one year of complimentary roadside assistance extendable up to eight years, and a five-year comprehensive AMC package. Together, these offerings aim to deliver long-term peace of mind and a predictable ownership experience for riders across India.
