The Tata Sierra has roared back into the Indian market, igniting extraordinary excitement among SUV buyers. On the very first day of bookings opening, the iconic nameplate set a new industry benchmark, securing over 70,000 confirmed bookings. In addition, 1.35 lakh customers have already submitted their preferred configurations as they move toward completing their reservations — a clear sign of overwhelming trust and anticipation.
The response reaffirms the Sierra’s legendary status and its powerful emotional connect with Indian customers, firmly establishing it as a premium mid-SUV with mass appeal.
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “This overwhelming response reaffirms the legendary status of the Tata Sierra. True to its legacy, the Sierra has pioneered a new category: the Premium Mid-SUV. By elevating every dimension—space, comfort, luxury, safety and everyday usability—it sets a new benchmark. The Sierra is more than a vehicle; it symbolizes progress, individuality, and aspiration.”
Unveiled on November 25, 2025, the all-new Sierra marks the rebirth of an icon that shaped the dreams of generations. While retaining its unmistakable DNA, the new Sierra blends heritage with modern engineering, embodying achievement and the spirit of exploration. Customers can choose from three advanced powertrains — the 1.5L Kryojet diesel, the 1.5L TGDi Hyperion turbo-petrol, and the 1.5L NA Revotron petrol — each designed to deliver refined, confident performance for diverse driving needs.
