The milestone fifth edition of the Automechanika Dubai Awards 2025 celebrated the outstanding achievements of companies, innovators and professionals from the global automotive aftermarket, unveiling winners across 15 categories during a ceremony held this morning at the Dubai World Trade Centre.
One of the ceremony’s highest accolades, the Special Recognition Award, was presented to Retired Major General Mohammed Alzafeen Almuhairi in acknowledgement of his extraordinary contributions to road safety, accident reconstruction and traffic engineering in the UAE.
With over 38 years of service with Dubai Police, Major General Almuhairi has played a pivotal role in shaping national road-safety frameworks, introducing advanced accident-analysis systems and positioning the UAE as a global leader in traffic safety. His tenure included the establishment of the region’s first Traffic Prediction Department, a pioneering unit designed to analyse and forecast traffic risks before they occurred. His strategies contributed to a 220% reduction in road fatalities during his service.
His distinguished career includes senior roles such as Assistant Commander-in-Chief for Operations at Dubai Police, Chairman of the UAE Federal Traffic Council, Director of the General Department of Traffic, and Director of Accident Reconstruction and Traffic Engineering. Widely regarded as one of the UAE’s foremost authorities in traffic and highway engineering, his legacy continues to guide national policy, enforcement mechanisms and public-safety initiatives.
Tommy Le, Show Manager, Automechanika Dubai, said: “The Special Recognition Award is reserved for individuals whose influence extends far beyond their day-to-day role, and this year’s recipient, Retired Major General Mohammed Alzafeen Almuhairi, exemplifies that impact. His vision, leadership and unwavering commitment have helped shape the growth and maturity of the industry, inspiring collaboration, elevating standards and energising a more sustainable, future-ready mobility ecosystem.”
Among the most anticipated honours was the Rising Star in the Automotive Aftermarket Award, recognising professionals under the age of 30 who are redefining the sector. This year’s winners were Nehla Sunil Azeez, Director of Operations at ZEEZ International Group, and Mohammed Faraz, Group Wholesale Manager at Al Mana Automotive Group, celebrated for their innovation, leadership and measurable impact on the regional aftermarket.
The Women in the Automotive Aftermarket Award was presented to Shubhra Shrivastava, CEO of GaragePlug Inc. and Founder of the AutoPulse Leaders Community, in recognition of her leadership, entrepreneurial spirit and contribution to ecosystem development.
Service Excellence Winners
• Bodyshop of the Year – Passenger Cars: German Experts Car Maintenance (Winner); Munich Motor Works Oman (Highly Commended)
• Workshop of the Year – Passenger Cars: PitStop Automotive – An AGMC Company (Winner); German Experts Car Maintenance (Highly Commended)
• Service Provider of the Year – Commercial Vehicles: Eurodiesel Services LLC (Winner); Orient Motors (Highly Commended)
• Car Care Specialist of the Year: Automillennium Group (Winner); D Luxe Car Care LLC (Highly Commended)
• Mobile Services Provider of the Year: Dial-A-Battery (Winner); Tybat Express (Highly Commended)
• Distributor of the Year: A-MAP Group (Winner); Central Motors & Equipment LLC – Al Fahim Group (Highly Commended)
Product Category Winners
• Innovative Product of the Year: Brembo N.V. – Brembo Beyond: Greenance Kit (Winner); GRI Tires Pte Ltd – ULTIMATE GREEN XT (Highly Commended)
• Sustainable Product of the Year: GRI Tires Pte Ltd – ULTIMATE GREEN XT (Winner); Ominent Sdn Bhd (IGL Coatings) – Arcane (Highly Commended)
• Safety Product of the Year: Brigade Electronics – Radar Predict Plus (Winner); University of Technology and Applied Sciences – Integrated Evaporator Cleaning & Sterilisation System (Highly Commended)
• Digital Product of the Year: Aufinity Group – Aufinity (Winner); Infomedia – Superservice Triage (Highly Commended)
Transformation Category
• Digitalisation Project of the Year: Dubai Taxi Company P.J.S.C. – Digitalisation & Sustainability using AI and IoT (Winner); Uzdpart Spare Parts Trading LLC – Uzdpart (Highly Commended)
• Start-Up of the Year: Quantum Brand Protection (Winner); Azelerator Mobility (Highly Commended)
Commenting on the winners, Tommy Le added: “This year’s winners truly reflect the innovation, dedication and forward-thinking spirit driving the global automotive aftermarket. From rising stars and exceptional women leaders to companies advancing safety, sustainability, digitalisation and service excellence, each winner embodies the accelerated momentum of our industry.”
The ceremony also featured a major announcement: Automechanika Dubai will relocate to the Dubai Exhibition Centre (DEC) at Expo City for its 2026 edition, taking place from 10–12 November. The move will enable expanded capacity, upgraded facilities and enhanced business opportunities for exhibitors, partners and visitors, reinforcing the show’s position as one of the world’s most influential platforms for the automotive aftermarket.
