Making its first-ever appearance at the Indian Auto Garage Expo in Manipur, Detailing Wolves, a fast-growing turnkey solutions provider for car wash, detailing and garage setups, drew strong interest from aspiring entrepreneurs and industry visitors. The brand’s presence underscored the rising demand for professionalised automotive care services across India, especially in emerging markets of the Northeast.
For Clayton Timothy, Founder & Managing Director of Detailing Wolves, Rocket Car Wash and Big Boyz Detail Shop, the Expo offered a platform to demonstrate the company’s integrated model, one that simplifies the process of starting and operating a car wash or detailing studio.
“We position ourselves as a one-stop solution for garages, detailing studios and car wash stations. From visiting the site to handing over the final key, we handle everything. We manufacture machines under the Schumak brand, supply car care products, manage manpower, and even execute turnkey construction. It’s a complete, end-to-end support system for entrepreneurs,” he said.
A Complete Turnkey Ecosystem in Automotive Care
Detailing Wolves showcased its unique turnkey model at the Expo, a model that has helped the company expand rapidly since its inception four years ago. The brand provides everything required to start and sustain a modern car wash or detailing studio: layout design, construction, machinery, technicians, digital marketing, training and premium car care consumables.
Clayton emphasised that this integrated approach has made the brand especially attractive to new entrepreneurs who want to enter the automotive aftermarket without prior technical expertise.
“Just show us the land and we do the rest, layout design, construction, installation of garage equipment, and supply of Schumak machines that we manufacture in-house. We also provide trained technicians and premium consumables like ceramic coatings and PPF, imported and distributed across India. Our goal is to support customers from A to Z and give them a complete luxury detailing studio solution,” he shared.
He also highlighted their reputation for high-quality equipment manufactured in Coimbatore, a city known for engineering excellence.
Entrepreneurship, SOPs and Market Guidance
According to Clayton, visitors at automotive expos are driven primarily by the wish to start a successful business. However, many struggle due to the absence of structured guidance and operational SOPs, a gap Detailing Wolves aims to fill.
“People come to expos with the vision to become entrepreneurs, but many fail because they lack planning and proper SOPs. Whether the future is petrol, diesel or EV, every car still needs washing, alignment and detailing. With car numbers increasing daily, garage equipment and detailing studios will only grow,” he explained.
Rapid Growth and Ambitious Targets
Detailing Wolves has already established 30 franchise outlets, with 70% located in South India. The company’s next milestone is to expand aggressively across the country.
“We started Detailing Wolves four years ago and today we have nearly 30 franchise outlets. Our target is to reach 100 outlets before 2026, and we are confident about achieving it. For anyone planning a detailing or car wash venture, we offer turnkey solutions, machines, construction, digital marketing and complete operational support. Our mission is to make every partner successful,” he explained.
A Solid Future for the Car Care Industry
With EV adoption rising and vehicle ownership increasing nationwide, Clayton asserts that the demand for detailing and car wash infrastructure will grow irrespective of drivetrain transitions. His company aims to be at the forefront of this expansion, particularly as new regions like the Northeast open up to organised automotive care businesses.
