Tata Motors Passenger Vehicles Ltd (TMPVL), a leader in India’s automotive market and a driving force in the country’s EV shift, has announced a dynamic new partnership with Red Bull India. The collaboration brings together Tata Motors’ powerful and capable product lineup with Red Bull’s world-renowned athletes to create high-energy stunts that push boundaries and challenge conventional limits.
The first showcase stars the Harrier.ev—India’s most powerful homegrown electric SUV—paired with Red Bull’s celebrated Lebanese drifting and rally icon Abdo “Dado” Feghali, a Guinness World Record holder for the longest drift. With its commanding stance, segment-leading torque, and go-anywhere capability, the Harrier.ev becomes the perfect match for Red Bull’s extreme-performance spirit.
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Partnering with Red Bull—an entity known for defying limits—is truly exciting. This collaboration brings together two brands that thrive on innovation, performance, and pushing boundaries. We look forward to showcasing how advanced technology and striking design can amplify adventure and extreme performance.”
Sharing his experience, Red Bull athlete Mr. Abdo Feghali said, “The Harrier.ev truly lives up to its promise. After conquering steep terrains at the Elephant Rock challenge, it impressed once again by effortlessly completing our latest task. Its strong, linear torque delivery makes every obstacle easy. It’s a new benchmark for electric SUVs in India.”
This marks the beginning of a thrilling journey between TMPVL and Red Bull India, built around the shared ethos of power, precision, and unforgettable experiences. The first challenge featuring the Harrier.ev will be released across all platforms in the coming days. Stay tuned for the action.
