OSRAM, a global leader in automotive lighting, showcased its diverse product portfolio at the Trichy Auto Expo, aiming to strengthen its presence in Tamil Nadu and southern India. Speaking at the event, Mr. Vikas Bhandari, Senior Marketing Manager – AM, ams OSRAM Group, OSRAM Lighting Pvt. Ltd., highlighted the company’s strategic focus.
“Trichy is an important market for OSRAM, and we are here to tap the Tamil Nadu market with a wide range of products. While our core focus remains on automotive lighting, we have diversified into products like tire inflators, wipers, horns, and dash cams. We now offer high-wattage LEDs, new 160-watt LED lamps, projector lamps, and recently launched car air fresheners that are performing very well,” he said.
He emphasized the company’s commitment to the southern market. “With our new range of products, we aim to gain market share not just in automotive lighting but also in the Beyond Light Source category. The southern region, including tier 2 and tier 3 cities, remains crucial for OSRAM, and this expo gives us a platform to connect with key distributors and retailers.”
Availability and support for channel partners remain central to OSRAM’s strategy. “Our distributors and retailers are supported by a full sales team, regional heads, and around-the-clock product availability. Ensuring stock availability is critical so that our partners can meet consumer demand efficiently,” he explained.
The aftermarket and service segment continues to be a major revenue driver. “The aftermarket is undoubtedly important for us. Most of our market share comes from replacement and retrofit products, and we focus on customers who need to upgrade or replace their existing components.”
Looking ahead, OSRAM plans to consolidate leadership across multiple segments. “We have always been a leader in the southern market and globally. In the next 2 to 5 years, we aim to lead not just in automotive lighting but also in segments like air fresheners, wipers, and tire inflators. The opportunity is huge, but since we are new in some of these categories, we have to work hard to capture market share.”
The Trichy Auto Expo also offers a chance to forge new partnerships. “We hope to meet good retailers and distributors here, strengthen our network, and derive meaningful benefits from this expo,” he concluded.
