GoMechanic has emerged as India’s largest multi-brand car care network, revolutionizing the aftermarket vehicle service industry through technology-driven solutions. Under the leadership of Himanshu Arora, Co-Founder & CEO, the company has not only consolidated its presence across 122 cities in India but is also expanding its footprint in global markets through exports and accessories.
Building a Tech-Enabled Car Service Ecosystem
The traditional automotive servicing landscape in India has long been fragmented, with customers forced to choose between expensive OEM service centers and unorganized local garages. GoMechanic has bridged this gap by offering a standardized, transparent, and cost-effective alternative.
“We have built an end-to-end tech solution where customers can download our app, choose the services they need, and get clear pricing transparency,” Arora explains. “They know exactly which part is being replaced, its quality, and brand. Our service ecosystem ensures that everything is tracked and visible to the customer, from booking to delivery.”
With a network of over 1,000 garages across the country, GoMechanic provides free vehicle pickup and drop services, ensuring convenience and reliability. The company has developed detailed SOPs (Standard Operating Procedures) covering 493 car models across 43 brands, ensuring uniform service quality irrespective of location.
Standardization and Scaling the Spare Parts Business
One of the biggest challenges in India’s unorganized car service market has been the inconsistency in spare parts quality. To address this, GoMechanic introduced its own range of branded spare parts, including filters, brake pads, and lubricants. “By launching our own set of products and supplying them to our garages, we have created a level of standardization that was missing in the industry,” Arora notes. “Today, in key metros like Delhi, Mumbai, Bangalore, Hyderabad, Chennai, and Kolkata, garages under the GoMechanic brand primarily use our parts.”
Despite these efforts, Arora admits that complete standardization is still a work in progress. “We’ve managed to cover about 35-40% of a garage’s requirements. But as car models keep evolving, achieving full standardization remains an ongoing challenge. We are continuously expanding our SKUs, which already exceed 2,000 in the spare parts category.”
Additionally, GoMechanic has forged strategic partnerships with global brands such as Mobil, integrating high-quality engine oils into its service offerings. “Consumers trust known brands. When they open our app, they see Mobil as one of the preferred engine oil options, reinforcing credibility and choice,” Arora highlights.
A Vision for Expansion: Two-Wheelers and Electric Vehicles
Looking ahead, GoMechanic is set to make significant strides in two key segments—two-wheelers and electric vehicles (EVs). With over a third of its customer base owning two-wheelers, the company sees a massive opportunity in this space. “We are piloting our first two-wheeler service model in Delhi by January, followed by expansions in Mumbai and Pune. The goal is to create a seamless service experience for both two- and four-wheeler owners on a single platform,” Arora reveals.
GoMechanic is also heavily investing in EV servicing, recognizing that many new EV brands lack a widespread service network. “We have built 35 dedicated EV service centers so far and are training our mechanics in collaboration with IAC (a joint venture between Maruti Suzuki and the Gujarat government). As more EVs come out of their warranty periods, they will need aftermarket service support, and we want to be ready to meet that demand.”
Diversifying Beyond Service: The Accessories and E-Commerce Play
While servicing remains the core of GoMechanic’s business, the company is rapidly expanding its accessories and e-commerce verticals. It has already started selling products on platforms like Blinkit and Zepto, catering to customers looking for quick and reliable car accessories. “We want to redefine the way consumers buy and install car accessories. From Android screens to premium audio systems, we are offering high-quality products under our brands—Molecule for entry-level products and Zeus for luxury segments.”
Arora also sees untapped potential in direct-to-consumer accessory sales. “Consumers need trustworthy accessories that won’t interfere with their car’s electronic systems. We are positioning ourselves as a brand they can rely on for everything related to car ownership—not just servicing but also accessories, detailing, and protection.”
Financial Stability and a Long-Term Growth Strategy
Despite initial financial challenges, GoMechanic is now operating profitably, a major milestone in its journey. “The brand was facing losses of nearly INR 200 crore annually before we took over. Today, we are a profitable business and are committed to sustaining that growth,” Arora affirms. “Unlike startups chasing high valuations, we are focused on building a business that is sustainable and IPO-ready in the coming years.”
Conclusion
With a strong foundation in India and an eye on global expansion, GoMechanic is well-positioned to lead the transformation of the automotive aftermarket industry. From tech-driven servicing to standardized spare parts and innovative accessory sales, the company is reshaping how vehicle owners maintain and enhance their cars. As GoMechanic scales its operations in two-wheelers and EVs, it is set to become a comprehensive car care brand, offering everything from service and maintenance to accessories and e-commerce solutions.
