Wipro Infrastructure Engineering is making significant strides in the global market, particularly following its recent acquisitions in North America. At IAA Transportation, Madhusudan N., General Manager of Global Sales for Truck Hydraulics, shared insights into the company’s growth, its diverse product offerings, and the impact of these strategic moves on its operations. With a focus on innovation and market adaptability, Wipro is positioning itself as a leader in hydraulic solutions across various applications.
“We are truly in exciting times,” Madhusudan shared. “We recently completed two major acquisitions in North America. One of these is the Mailhot Group, and with our acquisition of Columbus Hydraulics concluded as well, this marks our first exhibition where we can showcase all these brands—both of which are highly recognized names in the North American market.”
Madhusudan emphasized the significance of these acquisitions, saying, “We are now able to cater to a wider range of applications, engaging with our existing customers in a much deeper way. The acquisitions complement our product and customer portfolio, enabling us to offer a broader range of hydraulic solutions for varied applications.”
The company is also making inroads into new application segments. “We have been leading in construction, material handling, and tipping, especially with North America now becoming part of our brand portfolio. We are also entering newer applications like refuse, turf management, snow removal, and marine, making us almost a one-stop shop for our global customers,” he added.
Madhusudan shared insights into the company’s market distribution post-acquisitions: “Asia will still contribute around 30 to 40% of our business, while the rest of the world will account for approximately 60%. North America is our next largest market, and we have established a strong presence in Europe, particularly in material handling and forestry applications.”
Reflecting on the current market conditions in India, he acknowledged, “While demand may be a little slow right now, we expect the Indian market to return to its vibrant state as it has in the past. The economic statistics we have from Europe are very encouraging; inflation rates are decreasing, interest rates are down, and this is all promising for future growth, despite a few geopolitical issues that need resolution.”
Summing up, Madhusudan expressed confidence in Wipro’s strategic direction, stating, “With these acquisitions and our broadening scope, we are well-positioned to respond to market demands and drive innovation across our product lines.”
