Passenger Cars Sales & Service

Building Customers for Life: Audi India’sAfter-sales Strategy

By Ravichandran Srinivasan Luxury automotive brands are no longer competing only on product excellence—they are increasingly being judged by the ownership experience they deliver long after the vehicle leaves the showroom. In this conversation with Aftermarket & Service, Mr. Balbir Singh Dhillon, Brand Director, Audi India, shares how the company is strengthening its dealer network, […]