ReadyAssist, India’s roadside assistance and mobility solutions company, has renewed its partnership with CRF Women on Wheels, one of India’s largest women riders communities, for the second consecutive year. The continued collaboration aims to strengthen support systems for women motorcyclists through roadside assistance, rider education, safety awareness programmes, vehicle health initiatives, and community-driven engagement. Over […]
Vega Auto Accessories, one of the world’s leading helmet manufacturers and the company behind premium helmet brand AXOR, has announced a strategic investment in Pune-based emergency technology company Tageze Medical ID System. The partnership marks a significant step in extending rider safety beyond accident prevention into emergency preparedness — combining physical protection with connected digital […]
As electric two-wheelers gain momentum across India’s cities and towns, rider safety is emerging as a key concern amid rising traffic density and accident rates, especially in Tier-I and Tier-II markets. Responding to this need, UNO Minda Ltd has announced the launch of its new EV Range Rear View Mirror (RVM), designed specifically for electric […]
STUDDS Accessories Ltd., has launched its latest innovation — the Ninja Comet — in India. The all-new flip-up helmet brings enhanced comfort, safety, and style to the value segment, reaffirming STUDDS’ commitment to accessible, high-quality riding gear. Building on the legacy of the iconic Ninja series first introduced in 1995, the Ninja Comet marks the […]