Buses

Force Motors Believes the Best Ideas Come from Listening to Customers

The commercial vehicle of tomorrow will be designed around three non-negotiable demands — a more comfortable experience for passengers, vehicles that stay on the road longer, and economics that make ownership genuinely rewarding, says, Mr. Prasan Firodia, Managing Director, Force Motors Limited. The automotive industry is evolving in response to changing customer expectations. While electrification […]

Buses Dealerships Sales & Service

Force Motors Redefines Service Quality with ₹150 Crore Digital Transformation

Force Motors, India’s largest Van Maker, is in the midst of a sweeping digital transformation that aims to redefine customer experience across sales and aftersales. With the impending implementation of the Zoho-powered CRM-DMS platform and the Project DigiForce at an investment of ₹150 crore, the company is embedding technology deep into its DNA to ensure […]