Components

DRiV Accelerates India Vision with MS Dhoni Partnership

First-ever global brand ambassador to strengthen DRiV’s House of Brands and support its ambitious growth plans in India’s rapidly evolving automotive aftermarket. As India’s automotive aftermarket continues to evolve into one of the world’s fastest-growing mobility ecosystems, DRiV is reinforcing its long-term commitment through stronger brand positioning, portfolio expansion and deeper customer engagement. The company’s […]

Components

DRiV signs MS Dhoni as Its First-Ever Brand Ambassador

DRiV™, the dedicated aftermarket business group of Tenneco, has appointed Mahendra Singh Dhoni as its National Brand Ambassador. Bringing together some of the industry’s most trusted brands under a single aftermarket identity, DRiV’s association with Dhoni marks the company’s first-ever partnership with a celebrity ambassador. The move underscores the strategic importance of the Indian market […]