MACAS Automotive is steadily expanding its presence in India’s automotive aftermarket through a strong focus on quality products, customer service and close engagement with distributors and mechanics. Headquartered in the Delhi-Faridabad region, the company caters to the Original Equipment Service (OES) segment, the replacement market and exports, building a growing reputation among industry stakeholders.
Speaking on the sidelines of ACMA Automechanika New Delhi, Mr. Pramod Kumar, General Manager – Marketing, MACAS Automotive, highlighted the importance of maintaining strong relationships with customers and partners across the value chain.
“Our core focus has always been on delivering reliable product quality while ensuring strong customer support. In the aftermarket business, success depends largely on trust and long-term relationships,” he said.
One of the key elements of MACAS Automotive’s customer-centric approach is direct accessibility and quick response to issues from the field. According to Mr. Kumar, staying connected with distributors and mechanics is essential for understanding real-time market feedback.
“To ensure quick response and accessibility, I have placed my mobile number on every product box. If a distributor or mechanic faces any issue in the field, they can reach me directly. I remain in touch with nearly 200 distributors and more than 4,000 mechanics across India. These conversations help us understand how our products perform in real conditions and allow us to address any concerns immediately, strengthening our relationship with customers,” he explained.
This strong grassroots engagement has helped the brand gain recognition in the market. Mr. Kumar noted that mechanics themselves are increasingly recommending MACAS products, reflecting the growing confidence in the company’s offerings.
“Recently, a major customer from a leading OES company shared that mechanics at the grassroots level are actively asking for MACAS products. Such feedback from the market is extremely encouraging because it shows that the brand is gaining acceptance among the people who actually install and use these components. When mechanics begin to trust and recommend a brand, it indicates that the products have proven their reliability in real operating conditions,” he stated.
With a distribution network spanning across the country, MACAS Automotive is witnessing steady business growth. The company’s turnover is approaching ₹150 crore, supported by increasing demand and expanding market reach.
MACAS Automotive is also strengthening its industry presence through participation in international and domestic exhibitions, using these platforms to connect with customers and industry partners.
With its emphasis on quality, service and strong customer relationships, MACAS Automotive continues to strengthen its position in the competitive automotive aftermarket landscape.
