LuxExclusive Marketing Private Limited, a pioneer in luxury marketing and customer experience design, has completed a decade of successful collaboration with Mercedes-Benz in India, while also expanding its footprint into Qatar and Kuwait in recent years. The milestone underlines the company’s commitment to delivering innovative, ROI-driven marketing solutions to global multinationals and leading Indian brands.
Founded with the vision of “adding customer-centric value to brands and businesses,” LuxExclusive has redefined how customers engage with luxury brands. Its expertise spans three core verticals: Customer Experience Design (CExD), Customised Merchandise, and Curated Events. The company works across premium sectors including automobiles, real estate, jewellery, beverages, BFSI, and luxury retail.
Over the past decade, LuxExclusive has set benchmarks in the luxury automotive sector by redesigning customer journeys for Mercedes-Benz—from first impressions at the showroom to vehicle handovers—ensuring every interaction exceeds client expectations.
Merchandise and events
LuxExclusive has also curated bespoke merchandise for Mercedes-Benz, aligning with the brand’s signature colour palette, luxury themes, and sustainability goals. This attention to detail strengthens brand identity while fostering deeper customer connections.
On the events front, the company continues to innovate with premium experiences, such as the recent “100 Years of Burrata” celebration—an immersive blend of luxury, history, and culinary artistry. These initiatives highlight its strength in creating unique, high-impact brand engagements.
Innovation in Experience Design
LuxExclusive’s process involves in-depth project briefings, consumer touchpoint mapping, gap analysis, scheduled rollouts, and detailed reviews. Its proprietary Luxe Loyalty Platform enables brands to manage databases, run time-bound campaigns, and track ROI seamlessly—ensuring measurable business impact.
The company’s customer experience philosophy centres on eight key goals: delighting customers, exceeding expectations, building trust and loyalty, reducing churn, driving advocacy, creating “WOW” moments, maintaining consistency, and delivering a competitive edge.
Reflecting on the journey, Mr. Sumit Govind Sharma, Managing Director and Founder, said, “Our partnership with Mercedes-Benz over the past decade has been extraordinary. This milestone is a testament to our focus on creating consumer experiences that go beyond transactions and build loyalty. As we expand in India, Qatar, and Kuwait, our mission remains the same—delivering memorable touchpoints that connect brands with people.”
As LuxExclusive begins its second decade with Mercedes-Benz, it plans to expand its solutions portfolio, bridge gaps between customer expectations and brand delivery, and continue its ROI-focused, cost-effective campaigns. Headquartered in Mumbai, the company is strengthening its presence in global markets while deepening its impact across industries such as hospitality, alcobev, airlines, and consumer goods.
