Kia India, one of the fastest-growing premium carmakers in the country, registered the sale of 19,500 units in May 2024. The company recorded a Y-o-Y growth of over 3.9% compared to 18,766 units in the corresponding month of the last year. Launched in January 2024, the new Sonet emerged as the highest-selling model for Kia India in May 2024, with 7,433 units, closely followed by Seltos and Carens with 6,736 and 5,316 units, respectively. Kia also dispatched 2,304 units to overseas markets in the month, taking the production figure of Kia to 21,804 units. With this, the company surpassed the 2.5 Lakh export milestone to over 100 countries, banking on its steady export strategy. Seltos contributes the majority, with almost 60% of exports from India accounted for by the model. Sonet and Carens follow Seltos with 34% and 7% of the company’s overseas dispatches, respectively.
Mr. Hardeep Singh Brar – Senior Vice President and Head Sales & Marketing at Kia India, said, “So far in this year, we have been aggressive in introducing new competitive variants of our models, which has contributed significantly to our sales. With a robust network expansion strategy in place, we shall continue to grow in the rest of the year and cross 1 million domestic sales milestone soon”.
Within a short span of nearly five years, Kia has cemented its position as one of the leading car brands in the country. The company has sold more than 9.8 Lakh units in the domestic market, with Seltos contributing almost 50% of the total. Kia India has announced that its two global models, World car of the year EV9 and the new Carnival, will be launched in India in the second half of the year.
