Company consolidates its reach in South India with 178 touchpoints
Kia India has announced the addition of 7 new dealerships in Kerala. With the new dealers coming on board, the company has 30 touchpoints in the state. By continuously increasing its touchpoints, the company is focusing on making its products more accessible to customers, ensuring they have hassle free experience Kia’s next-gen mobility solutions. At present, the brand has 178 touchpoints in South India, comprising Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala and Pondicherry.
The Southern region is the second-largest market for the brand in terms of touchpoints, following the North. Kia strategically expanded its presence in the region placing touchpoints at key geographical locations to serve local and neighbouring areas. Looking ahead, Kia India is targeting to achieve over 700 touchpoints by the end of 2024.
Mr. Hardeep Singh Brar, Sr. Vice President and National Head Sales & Marketing, Kia India, commented, “South India is one of the most important markets for Kia and expanding the touchpoints in the region signifies our commitment to growth and innovation. In an increasingly competitive market, touchpoints expansion is not just for immediate gains; it’s about building a foundation that supports future growth while staying true to the core values that customers have come to trust”.
Kia India has 24 CPO (Certified Pre-Owned) outlets in the region, which deals in selling, exchanging, and buying of pre-owned Kia cars. Ensuring the quality control these pre-owned cars undergo a 175-point quality check before being handed over to customers.
