At ACMA Automechanika New Delhi, interviews with Ferdinand Bilstein’s senior management spotlighted India’s role in the aftermarket and sourcing landscape. From market expansion and procurement to manufacturing confidence, the discussions reflected a unified message – India is central to the company’s growth strategy, reinforced by the launch of its subsidiary.
Mr. Philipp Hess, Global Sales Director, Ferdinand Bilstein GmbH, said, “India is a very important market for us, both for sourcing and for participating in the growth of the automotive aftermarket. We have ambitious goals here, and being at ACMA Automechanika is vital to represent ourselves, meet customers and support the market’s transformation and professionalisation.”
Mr. Andre Muller, Group Category Procurement Director, Ferdinand Bilstein GmbH, shared, “India is a fixed and important part of our global procurement strategy. We have been sourcing here for years and made good experiences. Setting up our own entity strengthens both sales and procurement. ACMA Automechanika helps us meet partners and explore new sourcing possibilities in this developing market.”
Mr. Suchirthan Ratnasingham, Regional Sales Director – Sales Asia Pacific, Ferdinand Bilstein GmbH, stated, “We see Asia Pacific becoming more and more important for the group. We already have subsidiaries in Shanghai and Singapore, and now India is our latest addition. India’s manufacturing competence and quality are improving, and we see India playing a very important role in our regional growth.”
Mr. Ramachandra Puttanna, Managing Director, Ferdinand Bilstein India, added, “We started our Indian subsidiary this year and, within eight months, completed the legal and invoicing setup needed to operate locally. India is a land of opportunities and has always been on our radar. With our strong aftermarket focus, we see India as a key market for our long-term presence and growth.”
