Skip to content
Top Stories
  • Uno Minda Introduces Advanced LED Blinkers for Royal Motorcycles in the Indian Aftermarket
  • Yamaha Inaugurates 500th Blue Square Showroom
  • Latest News Updates – July 23
  • eBikeGo expands retail footprint with new Acer EV Outlet in New Delhi 
  • Renault launches All-New Triber with Complete Design and Feature Overhaul
  • About
  • Latest News
  • E-Magazine
  • Upcoming Events
  • Webinars
  • Newsletters
  • Automechanika Frankfurt 2024
Aftermarket & Service
  • HOME
  • COMPONENTS
  • GARAGE EQUIPMENT
  • SERVICE & MAINTENANCE
  • DEALERSHIPS
  • DISTRIBUTION & RETAIL
  • SUBSCRIBE
tyres

Birla Tyre marks new era of growth with new brand unveil

Posted on June 18, 2025June 19, 2025 Author Motorindia Comments Off on Birla Tyre marks new era of growth with new brand unveil

Birla Tyre is proud to unveil the launch of its new brand identity, including a modernized logo and a redesigned corporate website, reflecting the company’s renewed direction under its new promoters – a consortium led by Resolution Applicant Dalmia Bharat Refractories Limited (DBRL) along with Himadri Speciality Chemical Ltd (HSCL, Strategic Partner).

Birla Tyre’s new identity represents renewed focus towards excellence and speed and is a significant milestone in Birla Tyre’s transformation journey as the new logo that features a custom-designed wordmark symbolising speed and forward motion, paired with a striking tiger mnemonic—Tyger—that embodies power, agility, and leadership. With its vivid Blue and Orange palette, the logo stands as a vibrant expression of trust, optimism, and the brand’s unwavering drive to lead. Together, these elements signal Birla Tyre’s renewed ambition and its commitment to winning in a rapidly evolving mobility landscape.

Speaking on the occasion, Mr. Anurag Choudhary, Chairman cum Managing Director & CEO of Himadri Speciality Chemical Ltd said: “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.” Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited further added: Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”

The rebranding is part of a broader effort to reposition Birla Tyre as a high-performance, future-ready brand globally. The company is set to roll out integrated marketing campaigns across digital, television, print, and outdoor platforms in the coming months, aimed at strengthening brand recall and connecting with both new-age and long-standing customers.

Backed by strategic clarity, operational restructuring and fresh capital, Birla Tyre is now focused on re-entering key markets, expanding distribution reach, and building a robust product portfolio that aligns with current mobility trends and consumer expectations.

Tagged Birla Tyre, corporate identity, Dalmia Bharat Refractories, Himadri Speciality Chemical, new logo, rebranding, Tyger mascot, Tyre Industry
Motorindia
https://aftermarketandservice.in/

Related Articles

tyres

JK Tyre Novice Cup stars gear up for final showdown

Posted on December 23, 2024December 26, 2024 Author Motorindia

Come Friday, motorsport fans are in for a thrilling spectacle as some of the young and passionate racing stars from across the country will battle it out for pride of place on the podium in the JK Tyre Novice Cup at the Kari Motor Speedway circuit at Chettipalayam. Part of the 27th JK Tyre-FMSCI National Racing […]

tyres

Eurogrip Tyres opens two more exclusive retail stores in Chennai   

Posted on June 26, 2025June 26, 2025 Author Motorindia

The exclusive stores will retail tyres, allied automotive products, apart from offering best-in-class services.   Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand from TVS Srichakra Ltd., inaugurated two more exclusive branded retail stores in the city today. These outlets – in Selaiyur and Villivakkam will house all types of two-wheeler tyres and will […]

tyres

Eurogrip launches two variants of trailhound tyres in India 

Posted on February 24, 2025March 4, 2025 Author Motorindia

Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand, launched their international Trailhound tyres in India, today. Trailhound range of tyres come in two variants – Trailhound SCR for modern-classic roadsters, scramblers and café racers, and Trailhound STR for medium and large adventure motorcycles. On the launch, Mr. P. Madhavan, Executive Vice President – Marketing & […]

Post navigation

PMPML’s Ambitious Drive: Expanding Pune’s Bus Network for an Inclusive, Greener Future
Ather Energy to Double Retail Network; Plans 700 Experience Centres Across India

DIGITAL EDITION

Motorindia DIGITAL EDITION

EV Tech News

Featured Video

https://www.youtube.com/watch?v=eFFjtbeU0hc

Presented by

Contact :

[email protected] |

+91 9840597082 |

Privacy Policy

2021 Motorindia | Eggnews by Theme Egg.