Audi has launched the new Audi SQ8 in India, exemplifying balanced performance and precision engineering. The Audi SQ8 occupies a singular position in the Audi Q8 line-up – blending commanding presence, exhilarating performance and everyday practicality in a single, highly versatile package.
The Audi SQ8 is available in India at an introductory price of INR 1,77,72,000 (ex-showroom). It comes with a 10-year complimentary Roadside Assistance, along with attractive comprehensive maintenance and service packages.
Mr. Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi SQ8 strengthens our high-performance SUV line-up in India by offering a compelling balance of power, everyday usability and genuine, visceral performance. It is designed for customers who want a versatile luxury SUV that can be effortlessly comfortable during the week and truly exciting on the weekend. We are seeing growing enthusiasm for performance cars across India, particularly among our discerning, younger clientele, and the Audi SQ8 is a natural extension of our commitment to bringing the brand’s finest performance heritage to the Indian market.”
Drive & Performance
The vehicle is powered by a 4.0-litre V8 TFSI engine delivering 373 kW and 770 Nm of torque, enabling a 0–100 km/h sprint in 4.1 seconds and a top speed of 250 km/h. It features quattro permanent all-wheel drive with a self-locking centre differential, supported by adaptive air suspension sport with a continuous adaptive damping system. All-wheel steering enhances agility, while the S-specific sport exhaust system provides a distinctive sound profile. An optional advanced suspension package is also available, offering active roll stabilization and quattro with a sports differential.
Exterior
The exterior is defined by HD Matrix LED headlights with Audi Laser Light, offering superior visibility along with four distinctive light signatures. It rides on optional R22 alloy wheels available in three designs, all finished in Graphite Grey with a gloss turned finish. The car also offers optional ceramic brakes with Anthracite Grey brake calipers featuring the Audi ceramic logo, while standard red brake calipers with the S logo further accentuate its sporty character. S-specific bumpers and illuminated door sill trims add to its identity, complemented by a bold Singleframe mask in an aluminium look with a 2D Audi logo. Frameless doors enhance the coupe-like appeal, while a panoramic sunroof comes as standard. Customers can also opt for Carbon Style, Black Styling, and Black Styling Plus packages.
Interior & Infotainment
Inside, the vehicle comes equipped with sport seats featuring S embossing and Dinamica Frequency microfiber/leather combination upholstery as standard. Optional sport seats plus in Valcona leather offer additional comfort features such as seat heating for front and rear, ventilation, and a massage function in the front seats. The cabin is anchored by Audi Virtual Cockpit plus and MMI Navigation plus with MMI touch response. The Bang & Olufsen 3D Premium Sound System delivers an immersive experience through 17 speakers, a 730-watt output, and a 16-channel amplifier. A flat-bottom, three-spoke sport contour leather steering wheel with multifunction controls and shift paddles enhances driver engagement, while the contour/ambient lighting package plus offers 30 colour options. The interior is further refined with matt brushed aluminium inlays featuring linear embossing in silver.
Comfort & Convenience
Comfort is elevated through a 4-zone deluxe automatic air conditioning system, with optional ionizer and fragrance function. Park assist plus with 360-degree cameras ensures ease of manoeuvring, while power latching doors and an electrically operated luggage compartment lid add to convenience, with an optional convenience key available. The Audi Phone Box light enables wireless charging, and optional adaptive windshield wipers with integrated washer jets further enhance usability.
Colours
The vehicle is available in a range of standard exterior colours, including Mythos Black, Daytona Grey, Glacier White, Ascari Blue, Chilli Red, Sakhir Gold, Satellite Silver, and Waitomo Blue. Interior inlay options include matt brushed aluminium with linear embossing silver, Oak Grey, and brushed aluminium. Additionally, Audi Exclusive colour options are available for further personalisation.
Safety & Assistance
On the safety front, the vehicle is equipped with eight airbags, cruise control with a speed limiter, and Audi Pre Sense Basic to enhance occupant protection. It also offers optional advanced features such as night vision assist and a head-up display for improved visibility and driver awareness, along with an optional lane departure warning system.
