One of Asia’s largest flywheel manufacturers, Luthra Industrial Corp, is preparing for its biggest expansion in ten years, with a clear goal – to balance exports equally with the growing demand it sees back home in India.
Speaking at the recently concluded Automechanika Frankfurt, Mr. Jai Luthra, Vertical Head (Business Development), Luthra Industrial Corp, said the company’s export journey began at this very show back in 2010, making this its eighth appearance at the event. For him, the value of Automechanika lies less in generating new business and more in reconnecting with existing partners while staying close to shifts happening across the market.
A Wide Range of Products
Luthra is one of only a handful of companies globally that spans multiple vehicle segments, producing parts for tractors, trucks, and passenger cars. It exports to 76 countries while also serving India’s domestic and OEM markets. At the show, the company showcased its tractor and truck ranges alongside a specialised lineup for high-end marques including Porsche, Ferrari, and Maserati.
Change Is Getting Faster
With nearly two decades in manufacturing behind him, Mr. Luthra noted how dramatically the pace of change has shifted. What once evolved once a decade now transforms every six months, as new technology, machinery, and increasingly quality-conscious customers push accuracy standards to levels once thought unrealistic. He credited the company’s ability to consistently meet these standards for its 25-30% annual growth over the past 10 to 15 years, growth that held steady even through the pandemic and periods of global conflict, aided in part by strong, positive momentum from OEM partners.
Moving Towards a 50-50 Split
Historically, exports made up over 60% of Luthra’s revenue, with the remaining coming from India’s aftermarket and OE business. That balance is now shifting. For the current financial year, and as part of its roadmap through 2030, the company is targeting an even 50-50 split, a move driven by India’s own rising demand alongside strong momentum from global customers. This expansion, among the company’s largest in a decade, reflects its ambition “to fly the Indian flag even higher as one of Asia’s leading flywheel manufacturers,” he mentioned.
Once primarily a machining company until 2016, Luthra has since evolved into a complete solutions provider, even producing its own corrugated packaging in-house. The promise to customers today is that once a product reaches the warehouse, it’s ready to ship. “There’s no extra work and no headache,” he added.
