Mercedes-Benz India today inaugurated a new state-of-the-art luxury sales facility in Lucknow with long-standing partner T&T Motors, strengthening its presence in Uttar Pradesh and underlining its commitment to offering world-class products and immersive luxury retail experiences in the city.
The inauguration is part of Mercedes-Benz India’s continued ‘Go to Customer’ strategy, aimed at bringing global luxury standards and personalised customer experiences closer to key markets. Strategically located in one of Lucknow’s most upscale neighbourhoods, the facility was chosen for its high visibility and strong concentration of luxury car buyers. Completed within five months, it reflects the company’s accelerated retail expansion in India’s emerging metros.
Spanning around 9,000 sq. ft., with a carpet area of over 5,000 sq. ft., the showroom displays four Mercedes-Benz vehicles and offers dedicated consultation spaces along with a personalised vehicle handover experience. Premium touchpoints include a Top-End Vehicles Lounge, private and semi-private consultation areas, a lifestyle boutique, and a dedicated handover bay supported by a Key Presenter for exclusive deliveries. The facility also offers ample parking and EV-ready infrastructure, including a 180 kW DC fast charger with two charging bays.
Mr. Brendon Sissing, Vice President, Sales and Marketing, Mercedes-Benz India, said, “Mercedes-Benz continues to strengthen its luxury retail footprint across India, reflecting our ‘Go to Customer’ strategy. The inauguration of T&T Motors’ new facility in Lucknow marks yet another important milestone in bringing world-class luxury products, services and experiences closer to our customers. Uttar Pradesh remains an important emerging market for Mercedes-Benz, and the growing aspiration for luxury mobility in Lucknow presents strong growth potential for Mercedes-Benz. Through modern luxury infrastructure, personalised consultations, digital capabilities and EV readiness, we are elevating luxury retail experience for our discerning customers in the city.”
Mr. Rohan Talwar, Managing Director, T&T Motors, said the company is proud to deepen its partnership with Mercedes-Benz through this new showroom, adding that T&T Motors’ three-decade legacy in the luxury automotive business reflects the strong demand for an iconic brand like Mercedes-Benz in India, and expressed confidence in redefining the luxury experience for customers in Lucknow.
The launch is part of Mercedes-Benz India’s broader expansion strategy across emerging markets, focused on enhancing accessibility through modern luxury retail formats, EV-ready infrastructure, and elevated customer experiences, with Uttar Pradesh remaining a key growth market for the brand.
