Balkrishna Industries Limited (BKT), a global leader in the Off-Highway Tyre (OHT) segment, has announced its landmark entry into India’s consumer tyre market with the launch of its On-Highway portfolio. Marking a strategic expansion beyond its OHT leadership, BKT introduced purpose-built products for Two-Wheelers (scooters and motorcycles) and Medium & Heavy Commercial Vehicles (M&HCV), underscoring its long-term commitment to India’s fast-growing consumer and replacement tyre segments.
The company also launched its national brand campaign, ‘Elevate Your Drive’, featuring brand ambassador Ranveer Singh, signalling the beginning of its focused consumer brand journey and a new chapter for the home-grown global tyre manufacturer.
A New Brand Chapter
Under its unified corporate identity, ‘BKT – Growing Together’, the company unveiled a new brand architecture with two distinct verticals – BKT Tyres, representing its complete tyre portfolio across Off-Highway and On-Highway categories, and BKT Carbon, representing its carbon black and industrial materials business. This dual-pillar structure enhances brand clarity while reflecting BKT’s evolution into an integrated mobility solutions enterprise.
The announcement was made in the presence of Arvind Poddar, Chairman and Managing Director, BKT; Rajiv Poddar, Joint Managing Director, BKT; Satish Sharma, Senior President and Director – Business Development and Strategy, BKT; Lucia Salmaso, Managing Director, BKT Europe; and Mahesh Koppad, Chief Marketing Officer – India, BKT Tyres.
Arvind Poddar, Chairman and Managing Director, BKT, said, “Our entry into the on-highway segment is a natural extension of BKT’s purpose – to support India’s evolving mobility needs with products engineered for real-world conditions. We are building on decades of manufacturing discipline to offer tyres that deliver safety, reliability and value. Guided by BKT – Growing Together, we aim to be a dependable partner for consumers, distributors and dealers.”
Rajiv Poddar, Joint Managing Director, BKT, added, “BKT’s foray into the on-highway tyre segment is a strategic milestone under our Vision 2030 – an India-led initiative to scale responsibly and expand our mobility footprint. Our approach balances ambition with discipline. We aim to grow while protecting profitability and maintaining engineering excellence. With a defined revenue roadmap of ₹23,000 crore by 2030 – a 2.2x increase from FY25 levels – this measured growth is built on clarity, capability and long-term commitment.”
Satish Sharma, Senior President and Director – Business Development and Strategy, BKT, said, “As we step into this new phase of growth, our focus remains on delivering durability, mileage, comfort and advanced performance across Two-Wheeler, Truck Bus Radial, Passenger and Light Truck categories. Backed by deep customer insights and a commitment to product leadership, we are introducing industry-first initiatives – from a pure distribution play ensuring wide reach with zero channel conflict, to our ‘Journey Assistance Program’ for riders, as well as transformative programmes like ‘Save the Casing’ and market-leading end-user loyalty platforms. Our goal is clear – to achieve a 5% market share by FY30 through a disciplined, India-led strategy anchored in product leadership, distribution strength and consumer trust.”
M&HCV Radial Tyres
Building on its consumer market entry, BKT will expand into the commercial on-road segment with the introduction of:
• BKT m.Loadxpert (11.00R20)
• BKT Milexpert RG (295/90R20)
Launch timeline: Q1 FY2026 – 27 (April – June 2026)
Developed for high-demand applications such as cement transport, construction logistics and regional cargo movement, the new BKT Commercial Vehicle Radial Tyre range is engineered to deliver high stability, superior casing strength and consistent performance – the cornerstones of BKT’s commercial on-road philosophy.
Two-Wheeler Tyre Portfolio
BKT Tyres’ consumer journey begins with the launch of two purpose-built two-wheeler tyre lines – BKT ZENOVA and BKT THYROS.
BKT ZENOVA is designed for city commuting, offering enhanced comfort, smooth handling and dependable grip for everyday urban riders. BKT THYROS is engineered for mixed on- and off-road surfaces, delivering confidence and control across varied terrain conditions. Both products are manufactured in India and developed around core consumer priorities – comfort, grip, safety and mileage – catering to the full spectrum of Indian riding conditions across motorcycle and scooter segments.
Manufactured under IATF 16949-certified processes, the range undergoes rigorous validation, including design verification, accelerated durability trials and vehicle-level testing at NATRAX, the government testing facility in Indore, for wet and dry braking, ride quality and handling performance. The products carry mandatory BIS certifications, reaffirming adherence to national standards and international best practices.
