Zigment, an AI-native customer journey platform, is quickly becoming a trusted technology partner for global automakers. Its recent landmark deal with GrupoUMA — one of the biggest automotive distributors across Latin America and Europe — along with a new engagement with Bajaj Europe, signals how fast the company’s global footprint is growing.
These partnerships show how Zigment is helping automakers rethink every step of the customer journey, from the first enquiry to post-purchase care. Powered by its Agentic AI platform, the company enables brands to offer smoother, more personalised interactions across markets.
Explaining how fully automated AI orchestration shapes the entire experience, Mr. Dikshant Dave, CEO of Zigment AI, said the system doesn’t just reply — it reasons and takes action. The moment a customer visits a dealer website or sends a WhatsApp message, Zigment’s AI agents can answer questions, book test drives, follow up, and even handle post-purchase feedback. This happens seamlessly across web chat, SMS, email, WhatsApp, and voice.
Every interaction feeds into Zigment’s Conversation Graph, a unified data layer that tracks behaviour and sentiment in real time. “This helps the AI adapt instantly, making every customer journey feel personal, consistent, and timely,” he said.
Instant Customer Intelligence
For years, automakers depended on limited CRM reports and dealer summaries that captured only part of the customer story. Zigment changes this by recording every digital and conversational interaction in a clean, searchable format. Its Conversation Graph helps marketing, sales, and operations teams see not just what customers buy, but why they choose or reject a product.
“Sentiment, intent, and drop-off patterns” feed directly into planning models, allowing OEMs to forecast demand more accurately, adjust inventory faster, and fine-tune their campaigns with confidence.
Bridging Digital Gap
Mr. Dave observed that many dealerships still struggle to move from old systems to modern CRM and predictive tools. The company smoothen this transition by acting as a supportive layer, not a replacement. It plugs easily into existing DMS, CRM, WhatsApp, and voice platforms, letting dealers upgrade at their own pace. They can begin with AI-led lead management, then automate service follow-ups, and later shift to predictive engagement. This modular approach helps teams adopt AI without workflow disruptions or steep learning curves.
Keeping Loyalty Alive
For dealerships, the real relationship begins after the vehicle is sold. Zigment’s AI agents stay in touch throughout ownership — reminding customers about service, sharing offers, solving issues, and keeping communication active across all channels. By tracking sentiment and satisfaction at every step, the system spots unhappy customers early and helps dealerships reconnect with personalised messages or solutions. This turns one-time buyers into long-term loyal customers.
No More Lost Leads or Broken Conversations
Many buyers lose interest when they face repeated questions or disconnected follow-ups. Mr. Dave said the company fixes this by creating one continuous engagement layer across all touchpoints. “For example, if a customer requests a quote on the website and later messages on WhatsApp, the agent knows exactly who they are, what model they’re considering, and where the last interaction stopped. It can instantly resume the conversation, qualify the lead, and even trigger reminders or escalate to human reps when intent is high. This continuous context ensures that no customer ever feels like they’re starting from scratch — and that dealerships don’t lose warm leads because of inconsistent follow-ups,” he explained.
Intelligent Parts Management
Managing thousands of spare parts is hard, especially when dealer data is scattered or outdated. Zigment solves this by capturing the unstructured information already hidden inside everyday conversations — service chats, parts queries, and customer calls. Once structured, this data reveals patterns in part demand, delays, and bottlenecks without needing new systems.
Dealers can even automate reorder alerts or launch liquidation campaigns through Zigment’s workflows. The platform picks up signals that traditional ERPs often miss, giving decision-makers a clearer, more dynamic view of inventory and demand.
Flipping Complaints into Loyalty
In a world where one negative post can spread instantly, brands need to respond fast and with care. Zigment monitors all interactions — including social and chat channels — to spot unhappy customers the moment sentiment drops. Its AI agents quickly step in, acknowledge the issue, and either fix it on the spot or escalate it to the right team. “This real-time responsiveness not only protects brand reputation but often turns dissatisfied customers into advocates through timely, personalized resolution,” he mentioned.
Helping Dealers Win Over the Highly Rational CV Buyer
Selling commercial vehicles is never easy. These buyers depend on their vehicles for their livelihood, so every decision revolves around total cost of ownership. Zigment makes this complex journey simpler and clearer. Its AI agents quickly share personalised financing choices, maintenance plans, and cost comparisons — giving buyers the confidence they need to move forward.
The system can sense urgency, follow up at the right moment, and instantly loop in finance teams when a lead is serious. This helps dealers close deals faster and avoid losing high-value prospects.
For CV dealerships, Zigment becomes a round-the-clock digital sales partner. No matter when a query comes in, the platform responds instantly with accurate information, ensuring that every potential buyer feels supported and informed throughout the process, Mr. Dave added.
