Audi has unveiled My Auras, a new in-vehicle experience designed to bring a deeper sense of calm, comfort and personal expression to every drive. Available through the MyAudi Connect ecosystem and built directly into Audi vehicles, My Auras aims to redefine luxury by blending intuitive technology with emotional well-being.
The experience allows users to create personalised moods inside the car through a single interface. Integrated with Apple Music, the system offers one-click control over ambient lighting, climate settings, aromatisation, seat ventilation and massage functions. Instead of adjusting each feature separately, drivers can activate a complete multi-sensory environment with one touch.
Mr. Balbir Singh Dhillon, Brand Director, Audi India, said the feature reflects the brand’s core philosophy of Vorsprung durch Technik, bringing technology and personal comfort together to create experiences shaped around customer lifestyles. He added that My Auras offers moods that can feel calming, energising, festive or celebratory, depending on the moment.
Key highlights include one-click atmosphere creation, tools to support relaxation during commutes and long journeys, and features like roadside assistance and service access to reduce stress. The app also celebrates important moments, with custom festive themes and an automatic birthday mode that activates on the user’s special day.
My Auras scales across the Audi India range, including the Audi A4, Audi Q3, Audi Q5, Audi A6, Audi Q7, Audi Q8, Audi RS Q8 and Audi Q8 e-tron. Customers can access My Auras on MyAudi Connect for iPhone or through the vehicle’s infotainment system. The feature is available on select iPhone models and supported on Audi vehicles from MY24 onward.
