Shriram Automall India Limited (SAMIL), the country’s largest platform for pre-owned vehicles and equipment, achieved a record milestone by generating business worth over ₹100 crore through its nationwide Diwali Auction 2025. Conducted across 135+ AutoMalls, the event showcased the growing strength of India’s organised pre-owned asset market.
More than 11,000 vehicles and machines—from two-wheelers and passenger cars to tractors, trucks, and construction equipment—were transacted through SAMIL’s Phygital model, combining on-ground auctions with real-time online participation via the MySAMIL App and bids.samil.in. The event drew 13,000 enthusiastic bidders from across the country.
Mr. Sameer Malhotra, Director & CEO, SAMIL, said, “The festive auction became a celebration of choice and trust. Achieving over ₹100 crore in transactions in a single day reflects our strong ecosystem of customers, partners, and technology. Our AI-powered bidding and real-time dashboards are transforming how India buys and sells pre-owned assets.”
Beyond business, SAMIL used the festive occasion to extend its CSR initiatives. The company awarded Junior Einstein Scholarships to children of deserving individuals from the automotive community and organised tree plantation drives at every auction location, reinforcing its commitment to education and sustainability.
