Automation Technology Trucks

Celebrating 130 Years, Daimler Truck Sees Biggest Risk Isn’t Strategy, It’s Culture

Daimler Truck’s biggest challenge over the next few years isn’t technology, cost, or competition, it’s culture, according to Ms. Karin Rådström, President & CEO, Daimler Truck Holding AG.While the company has made strong progress across four of its five strategic pillars, she said the fifth, and perhaps most important, is culture—an area that demands constant […]